Apple: Not Far From the Tree

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By Cole Lennon

New business ventures are often similar to something that came before.  Apple’s recent push toward streaming and radio is no different, as the tech giant aims to release a revamped streaming service and relaunch iTunes Radio.  Apple will bring in more experienced professionals to help, with prominent musician Trent Reznor redesigning the streaming service and award-winning DJ Zane Lowe assisting with iTunes Radio.  Updates to these services help Apple compete for market share--not just with streaming-based companies like Spotify, but online radio sites like Pandora.  Even with new main rivals, Apple’s foray into music simply builds on what they already have. Music-related business, like iTunes in January 2001 and the iPod in October 2001, is an area where Apple has a broad base of experience.  Now, it is just the same song with a second verse.

Sources:

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