Apple: Not Far From the Tree


By Cole Lennon

New business ventures are often similar to something that came before.  Apple’s recent push toward streaming and radio is no different, as the tech giant aims to release a revamped streaming service and relaunch iTunes Radio.  Apple will bring in more experienced professionals to help, with prominent musician Trent Reznor redesigning the streaming service and award-winning DJ Zane Lowe assisting with iTunes Radio.  Updates to these services help Apple compete for market share--not just with streaming-based companies like Spotify, but online radio sites like Pandora.  Even with new main rivals, Apple’s foray into music simply builds on what they already have. Music-related business, like iTunes in January 2001 and the iPod in October 2001, is an area where Apple has a broad base of experience.  Now, it is just the same song with a second verse.Sources: